Bliss magazine sold to Panini
http://media.guardian.co.uk/presspublishing/story/0,,1965499,00.html
Bliss magazine, which was owned by EMAP, one of the largest magazine distributors in the UK has now been sold to Panini UK.
Aswell as the selling of the magazine, the magazine website will also be sold to Panini UK.
Once the sale is complete all staff will be transfered to the Panini office.
The Emap Advertising and ECM Lifestyle Magazines Group managing director, Marcus Rich, said: "We believe that Bliss will have a better future and benefit further by being part of a company that will prioritise the development of the brand. We wish Bliss - and its talented team - every success with Panini."
Panini is a well known childrens and teenage magazines and by this will expand its variety
The magazine was a huge success, but in the past year or so the sales figues have dropped and Panini hopes to increase these figures again.
My Opinion..
I think that this is a really good idea because i thinbk Panini will give the magazine more attention as it only focuses on children and teenage magazines whereas EMAP had a lot more magazines which ranged from different audiences ages. This will also boost the reputation of Panini
Bliss magazine, which was owned by EMAP, one of the largest magazine distributors in the UK has now been sold to Panini UK.Aswell as the selling of the magazine, the magazine website will also be sold to Panini UK.
Once the sale is complete all staff will be transfered to the Panini office.
The Emap Advertising and ECM Lifestyle Magazines Group managing director, Marcus Rich, said: "We believe that Bliss will have a better future and benefit further by being part of a company that will prioritise the development of the brand. We wish Bliss - and its talented team - every success with Panini."
Panini is a well known childrens and teenage magazines and by this will expand its variety
The magazine was a huge success, but in the past year or so the sales figues have dropped and Panini hopes to increase these figures again.
My Opinion..
I think that this is a really good idea because i thinbk Panini will give the magazine more attention as it only focuses on children and teenage magazines whereas EMAP had a lot more magazines which ranged from different audiences ages. This will also boost the reputation of Panini
