Women Adverts
At the end of this advert, we realise that we have been forced to be constructed as the male audience as it is a "male fantasy advert" - this is what the males would like to see. It shows how they concieve women and how they are objects of the male gaze. The women in this film are shown to be sexy and stripping each other in a fight and therefore amusing the men. They also kiss at the end and the males who are watching this say thats their ideal advert. This shows clearly that men like women to be percieved this way and like to watch them in action. Right at the end we see two women look at the men in disgust.
This advert shows the stereotypical roles of women. We don't see her much, but when we do she is fulfilling her duty as a mother. She is looking after her child and feeding her, which is seen as the stereotypical role of a woman - as a housewife. She is fully clothed and doesn't look seducing or provocative.
This advert is a fetishitic advert which is aimed at the females. It is celebrity endorsed and shows that this is the product you need to look like your idol. Scarlett Johannsen here looks natural and pretty and allows the female audience to relate to her.
