Gore joins forces with Murdoch
http://media.guardian.co.uk/broadcast/story/0,,1889785,00.html
Summary:
Basically this article is about the merging of the worlds most famous media mogul Rupert Murdoch and the former US vice president Al Gore. Rupert Murdoch, the chairman of Sky made an agreement with Al Gore for the perimission to air his channel, Current TV which is simply a television version of YouTube where users are able to share videos. He believes Current TV's hybrid of the internet and broadcasting can help re-engage young people with politics and the media. Gore also mentions the fact that this is "democratisising the television media"
James Murdoch the BSkyB chief executive was the first to back this plan as it will enable 8.2 million subscribers to view the channel.
Internet networking sites such as MySpace and video sharing services such as YouTube and Google Video have forced broadcasters to learn from them. Current TV is dictated through users through the internet.
Unlike online free-for-alls such as YouTube, Current TV pays aspiring film makers if their films are shown.
Mr Murdoch said his UK rivals needed to face up quickly to the challenges and opportunities presented by the ability of viewers to engage directly with the media. "Especially in TV, the comfort zone of a classic TV production company is something that is going to get shaken up.
"Producers have to engage with wider communities. That's not a fad or a niche or a blip that's going to go away. It's a product of the basic empowerment of millions and millions of people being connected to the internet."
My View:
I think that its great that viewer interaction is increasing and including everyone and giving everyone their 15 minutes of fame. There is an increasing amount of this with MTV Flux which is recent and allows viewers to send in videos, and BT has linked up with US video podcasting specialist PodShow to launch an "online social media network", a UK wensite that allows anyone to create and share their own online TV and radio programmes.
People are able to express themselves freely - thats democracy.
Summary:
Basically this article is about the merging of the worlds most famous media mogul Rupert Murdoch and the former US vice president Al Gore. Rupert Murdoch, the chairman of Sky made an agreement with Al Gore for the perimission to air his channel, Current TV which is simply a television version of YouTube where users are able to share videos. He believes Current TV's hybrid of the internet and broadcasting can help re-engage young people with politics and the media. Gore also mentions the fact that this is "democratisising the television media"
James Murdoch the BSkyB chief executive was the first to back this plan as it will enable 8.2 million subscribers to view the channel.
Internet networking sites such as MySpace and video sharing services such as YouTube and Google Video have forced broadcasters to learn from them. Current TV is dictated through users through the internet.
Unlike online free-for-alls such as YouTube, Current TV pays aspiring film makers if their films are shown.
Mr Murdoch said his UK rivals needed to face up quickly to the challenges and opportunities presented by the ability of viewers to engage directly with the media. "Especially in TV, the comfort zone of a classic TV production company is something that is going to get shaken up.
"Producers have to engage with wider communities. That's not a fad or a niche or a blip that's going to go away. It's a product of the basic empowerment of millions and millions of people being connected to the internet."
My View:
I think that its great that viewer interaction is increasing and including everyone and giving everyone their 15 minutes of fame. There is an increasing amount of this with MTV Flux which is recent and allows viewers to send in videos, and BT has linked up with US video podcasting specialist PodShow to launch an "online social media network", a UK wensite that allows anyone to create and share their own online TV and radio programmes.
People are able to express themselves freely - thats democracy.
