Sunday, September 24, 2006

EMAP case study

Emap plc is a media company whose purpose is to create must-have entertainment and information which can be delivered to every home and business within defined communities.

Background and History

Emap started life as a local newspaper company in 1947. Today Emap is a media company whose purpose is to create "must-have" entertainment and information which can be delivered to every home and business within defined communities.

2006
Emap announces plans to sell Emap France
Emap closes the 'legendary' Smash Hits Magazine, after a 28 year run

2005
Emap acquires the web based subscription fashion information business Worth Global Style Network (WGSN)
Emap Acquires SRH Plc, increasing its radio portfolio
A new division 'Emap Radio' forms in April, with the non-radio areas of Emap
Emap launches Grazia, Britain’s first weekly glossy, in February
Competition Commission announce that Emap should sell ABI

2004
Kerrang! 105.2 launched as an FM radio station in the West Midlands on 10 June
Emap launches the world's first weekly mag for men who like girls, football and funny stuff - ZOO Weekly
Four consumer magazines close - The Face, J17, Internet Magazine and Here's Health

2003
Emap has successfully raised £250 million in the City by issuing its first ever corporate bond
Smash Hits! Celebrated its 25th birthday as was named ‘Media Brand of the Year’
Emap Performance launched The hits, Q, Magic, Mojo and Heat as digital radio stations on Freeview

2002
Emap wins ‘Most Dynamic Media Company’ in the Campaign Media Awards
Celebrity mag heat reached 500,000 weekly sales mark
New consumer magazine ‘Closer’ is launched
Kiss, Kerrang! and Smash! Hits launch as digital radio stations on Freeview

2001
Kerrang! TV launched
Magic TV launched
Smash! Hits TV launched
Kiss TV launched

2000
FHM launched in the USA and Emap acquired Australian edition of New Woman
Q television launched

1999
Emap Advertising

1998
London radio station Melody FM acquired and renamed Magic 105.

1997
Emap created a new market for ‘middle youth’ women with the launch of Red and bought Macmillan’s healthcare company
FHM launched in Singapore and Emap acquired Mason Stewart & Bounty Services in Australia

1996
Digital music TV channel The Box acquired as the route into the small screen business
Emap sold off its newspaper & print division to Johnston Press for £200m

1994
Emap bought a small title called For Him Magazine, converted it into FHM & turned the men’s market upside down

1990
Emap got into radio with the acquisition of London dance station KISS FM
Emap got into the French market in a joint venture deal with Bayard Presse

1978
Smash! Hits launched – Emap’s first big consumer title and today a hero brand
More consumer magazines launched and Consumer Magazines division created

1956
Motor Cycle News acquired for £100 – now one of Emap’s biggest titles

1953
Angling Times launched – Emap’s first consumer title

1947
Emap formed as regional newspaper group

Finances


"In our 2006 financial year we have invested £480m in acquisitions, largely in radio and information businesses which are performing ahead of our expectations, and a record £25m on launches, mainly in consumer magazines demonstrating our commitment to innovation. During the year we generated £152m through disposals and, in February 2006, we announced the proposed sale of Emap France."

Ownership and Main People

Emap is a media conglomerate with interests in magazines, radio and television.
The name of the original company, which included newspapers until their sale in the late 1990s to Johnston Press, was 'East Midlands Allied Press'. This has been shortened to Emap.

The Company Structure




Alun Cathcart
Chairman





Paul Keenan
Chief Executive
Emap Consumer Media

Media Output

the magic radio station as well as the music channel

smash hits radio, tv channel and magazine although the magazine is now closed

Kiss 100 radio station and also the Kiss tv music channel

heat the weekly gossip magazine

FHM mens magazine




Kerrang magazine as well as the music channel

Saturday, September 16, 2006

The rise and rise of You Tube


SUMMARY OF ARTICLE

Basically,
You Tube has become the fastest growing brand in the UK and has increased the number of users it has by over 500% since it first started, in February 2005.

This is a video-casting website in which the internet users are able to upload videos and share them with other users. This type of website is called a website with user-generated content, which acording to research has become top 10 brands. You Tube beat rival networking brands such as Flickr and Rupert Murdoch-owned MySpace.

With 3.6 million unique users in July, YouTube is used by more than one in eight internet users in the UK.

"Last year indicated the potential for sites utilising the internet as a method for users to communicate and share information and the first half of 2006 has confirmed this," said European internet analyst Alex Burmaster.

"The idea of the user in charge through these so-called 'Web 2.0' technologies is now a reality. The audience to video-sharing phenomenon YouTube is testament to this, having grown by a factor of almost five during the year."

MY COMMENTS

The fact that the number of users using You Tube is rising could mean a variety of things. Are people getting bored of watching TV? Do people prefer to even watch videos on their computer? Is the Internet taking over just about everything?

Also, users have the ability to promote themselves and allow themselves to become noticed if they have a potential which wouldn't, in reality, be recognised in this aristocratic-ruling-society.

You Tube is a good idea I think as it offers internet users more freedom. Also it allows users to communicate not just verbally (e.g. MSN) but also through video-ing.

There are now more of these video uploading websites starting as they have become very popular with internet users.