Issues And Debates In The Media

http://media.guardian.co.uk/newmedia/story/0,,1930166,00.html

Summary
Google unveiled its new tool - the custom search tool Co-Op, which will allow users and businesses to build customised search engines which can be placed on their own website. The company said that the system lets people create a tailored list of favoured websites that can be used to provide search listings.

The service is free, but Google displays text adverts alongside all the results, just like its normal pages. Users can choose to take a chunk of the profit made from these by signing up to the company's AdSense revenue-sharing programme, which has already seen it advertise on thousands of websites and blogs. Only government sites, registered non-profit organisations or educational establishments will be allowed to run Co-op search without advertising.

"One reason to build this product is to get the community involved and use the wisdom of crowds," said RV Guha. "It's certainly going to be useful."

My View
I think its a good idea that Google is developing to be of use for everyone but it is taking over the internet and it looks like it will become highly powerful and influential. At the rate it is going it looks like wherever you look its Google. Its international aswell and therefore is a very strong institute

Posted by Sherish at 10:01 AM | Permalink | Comments

Summary
A number of media agencies have said that the decline of ITV1's dominance over 16- to 34-year-old viewers is set to hit a "tipping point" this year, where it runs the real risk of losing key advertisers.

However, because of ITV's traditional market share advantage, the broadcaster has always been a "must buy" for brands, and so ads on the channel are significantly more expensive than other broadcasters.

"ITV1 has reached a tipping point where it is not just losing money from [contract rights renewal] but it could genuinely lose advertisers targeting 16- to 34-year-olds forever," said a director at one leading media agency.

"It is about the right environment and the right programmes, and ITV1 is expensive and doesn't have enough of the right content. Planners are for the first time discussing if ITV1 is worth almost twice the price when you can spread coverage to the likes of Channel 4 and multichannel."

Brands in areas such as sport, fashion, music, beer and film and entertainment are said to be likely candidates to question their traditional advertising spend on the 16-34 demographic with ITV1.

One TV director at a media planning and buying agency concurred that ITV1 is in crisis over the youth demographic, but argued that certain shows such as The X Factor, football, and stars such as Ant and Dec are still big draws.

My views
I think that ITV is a strong channel but it is losing its audience to the likes of Channel 4 who broadcast many shows aimed at the youth which are interesting, whereas ITV does more reality shows. Also ITV and many other channels are losing audience to the internet. People are becoming more computer friendly and prefer it to TV.

Posted by Sherish at 8:27 AM | Permalink | Comments

http://media.guardian.co.uk/broadcast/story/0,,1889785,00.html





Summary:
Basically this article is about the merging of the worlds most famous media mogul Rupert Murdoch and the former US vice president Al Gore. Rupert Murdoch, the chairman of Sky made an agreement with Al Gore for the perimission to air his channel, Current TV which is simply a television version of YouTube where users are able to share videos. He believes Current TV's hybrid of the internet and broadcasting can help re-engage young people with politics and the media. Gore also mentions the fact that this is "democratisising the television media"

James Murdoch the BSkyB chief executive was the first to back this plan as it will enable 8.2 million subscribers to view the channel.

Internet networking sites such as MySpace and video sharing services such as YouTube and Google Video have forced broadcasters to learn from them. Current TV is dictated through users through the internet.

Unlike online free-for-alls such as YouTube, Current TV pays aspiring film makers if their films are shown.

Mr Murdoch said his UK rivals needed to face up quickly to the challenges and opportunities presented by the ability of viewers to engage directly with the media. "Especially in TV, the comfort zone of a classic TV production company is something that is going to get shaken up.
"Producers have to engage with wider communities. That's not a fad or a niche or a blip that's going to go away. It's a product of the basic empowerment of millions and millions of people being connected to the internet."

My View:
I think that its great that viewer interaction is increasing and including everyone and giving everyone their 15 minutes of fame. There is an increasing amount of this with MTV Flux which is recent and allows viewers to send in videos, and BT has linked up with US video podcasting specialist PodShow to launch an "online social media network", a UK wensite that allows anyone to create and share their own online TV and radio programmes.

People are able to express themselves freely - thats democracy.

Posted by Sherish at 6:52 PM | Permalink | Comments

Firstly, my chosen institution, EMAP is linked to Raspreet's chosen institution AOL Time Warner because of the fact that they are distributors of TV channels as well as magazines. Although EMAP is a well established magazine distributor it still links well as they are both conglomerates.

http://heavensent-med6.blogspot.com/




EMAP links to BBC in the sense that they are both british institutions. BBC has various TV channels and shows. Like EMAP, BBC also distributes radio for its audience.

http://a2mediabushara.blogspot.com/





EMAP is linked to SKY as they both provide various TV shows for the viewers. They are both available to people all around the world but more importantly, some of the channels owned by EMAP are shown on SKY which means they are paid for by the viewers.

http://harveen-media.blogspot.com/

Posted by Sherish at 3:43 PM | Permalink | Comments

Summary of Article
"More than half of ethnic minority viewers think issues affecting them are dealt with poorly by TV news, according to a survey published today."

51% of the people questioned said that they felt they were not being represented fairly by news by broadcasters.

47% thought the coverage of the "Forest Gate Police Raid" was too sensational and that the media was too quick to jump to the conclusions made.

The ITV director of television, Simon Shaps made comments regarding the survey results and said that they had developed sophisticated methods to help this area, but obviously it was not working.

Of all news channels, Channel 4 was said to be the best representer of ethnic minorities according to the survey results, but a few said there was a lack of cultural understanding.

Trevor McDonald was voted the most trusted broadcaster on TV, while the BBC was the most watched provider of news.

My Views
I think the survery results were pretty correct in saying that ethnic minorities are not represented as well as they could be. The media is always jumping to conlusions about everything which affects what the audience will think and it makes it harder for these ethnic minorities. The media has a great influence on the way people think and if there are people not being represented fairly, then the society will reflect this and mirror and they will not be represented fairly in society.

Posted by Sherish at 4:52 PM | Permalink | Comments

Media organisations are growing more and more popular which means they are able to expand globally. This means that media organisations are able to reach out to a much wider audience then they did being national. The advanced telecommunications means that all cultural traditions are mergeing into a global culture and new media and genres are being developed.

New technologies allow us to interact differently and more efficiently with other people and also businesses.

As the media and technology evolves and converge this will lead to us being able to access all forms of media through one device. With new devices we are able to access a range of media through these devices.

All the large media organisations are supplying more of the media we consume. Our cultural perceptions are primarily constructed by the media so we recieve the values and ideologies they establish. This is called cultural homogenisation. (checkpoint 1)

Critics of this dominance refer to it as cultural imperialism. They argue that the US media dominates the values and ideologies forced upon us through the media. This is damaging tor media organisations. (checkpoint 2)

Some critics argue that the news we get is meddled with to best suit their conceptions of domestic needs. Others argue that the US monopolises the global information system.

Marshall McLuhan stated in the 60's that the world had become a global village. The media play a vital role in this. Many people around the world can share the same moment due to the media. Critics argue that the media reflects and creates the social and cultural world we live in as they construct our views of global events. Reception theory contradicts this. (checkpoint 3)

Posted by Sherish at 4:08 PM | Permalink | Comments