Pluralism
Pluralism:
- rejects the concept of mass culture
- audience are able to choose from a wide variety of cultural optiuons
- class distinctions are less important
- individual has freedom to make choices about what text to consume
- media is seen as the fourth estate
- no hegemonic message
- assumes active audience
Fourth Estate: the role of the media is seen as being that of the fourth estate, whose role is to keep the public informed about what is happening in each of the other three (government, legal system and the church)
Why I am a Pluralist
I am a pluralist because i agree that the audience is active and can chose for themselves what they want to watch and what to take in, but on the other hand i agree with the Marxist view that everything in the media is owned by the bourgeoisie who have power and control to influence their ideologies on the audience so wherever you turn you are bound to be influenced by the ruling class. I strongly agree that the media is the fourth estate which allows us to see what everyone is up to which is democratic but also an invasion of our privacy... so as you can see i am more Marxist then Pluralist
