The rise and rise of You Tube
SUMMARY OF ARTICLEBasically, You Tube has become the fastest growing brand in the UK and has increased the number of users it has by over 500% since it first started, in February 2005.
This is a video-casting website in which the internet users are able to upload videos and share them with other users. This type of website is called a website with user-generated content, which acording to research has become top 10 brands. You Tube beat rival networking brands such as Flickr and Rupert Murdoch-owned MySpace.
With 3.6 million unique users in July, YouTube is used by more than one in eight internet users in the UK.
"Last year indicated the potential for sites utilising the internet as a method for users to communicate and share information and the first half of 2006 has confirmed this," said European internet analyst Alex Burmaster.
"The idea of the user in charge through these so-called 'Web 2.0' technologies is now a reality. The audience to video-sharing phenomenon YouTube is testament to this, having grown by a factor of almost five during the year."
The fact that the number of users using You Tube is rising could mean a variety of things. Are people getting bored of watching TV? Do people prefer to even watch videos on their computer? Is the Internet taking over just about everything?
Also, users have the ability to promote themselves and allow themselves to become noticed if they have a potential which wouldn't, in reality, be recognised in this aristocratic-ruling-society.
You Tube is a good idea I think as it offers internet users more freedom. Also it allows users to communicate not just verbally (e.g. MSN) but also through video-ing.
There are now more of these video uploading websites starting as they have become very popular with internet users.
